The landscape of tourism is constantly evolving, and Minnesota is on the cusp of pioneering a new and exciting segment: cannabis tourism. As we witness a shift in consumer interests towards more immersive and unique experiences, the integration of cannabis into travel offerings presents a golden opportunity for entrepreneurs and businesses within the state. Join me at the Lucky Leaf Expo next week, where I will delve into this fascinating topic across two compelling sessions.

Embracing the Experience Economy in Cannabis Tourism

In this session, we explore how the burgeoning field of cannabis tourism can significantly enhance the customer experience. By blending cannabis with culturally rich offerings, businesses can cater to the modern consumer’s demand for distinct and memorable experiences. We'll discuss effective strategies to know your audience, create special moments, and provide exclusive services that can transform your cannabis business into a sought-after destination. This talk is perfect for those looking to align their operations with the evolving preferences of travelers and locals alike.

View Session Overview here

The Future of Cannabis Tourism in Minnesota

This panel discussion promises to be an enlightening journey through the emerging landscape of cannabis travel and tourism in Minnesota. Joined by experts from both the traditional tourism sector and the innovative world of cannabis experiences, we will address community concerns such as safety and education, while drawing lessons from the hospitality industry to boost the economic benefits of cannabis tourism. Highlights include:

• Community Engagement: Strategies to address and alleviate common concerns surrounding safety and education in cannabis tourism.
• Industry Insights: Lessons from traditional tourism that can be applied to create safe, enjoyable, and educational cannabis travel experiences.
• Economic Impact: Understanding the substantial economic benefits that cannabis tourism can bring to Minnesota.
• Best Practices: Expert recommendations for developing successful cannabis tourism experiences.
• Data-Driven Decisions: Insights from the annual cannabis travel data report and how to use the Advocacy Toolkit to build community support and engagement for cannabis tourism initiatives.

Our distinguished panelists include

• Jamie Croyle  - House Of Oilworx
• ‍David Yusefzadeh - Plant Jam
• Laura Hand - Laura Loo Experience Design
• Moderated by Mark R. Waller, CPA  - Morem & Waller, CPAs

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View Session Overview here

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Special Bonus

Make sure to visit the Morem & Waller, CPAs booth (#619) for a wilderness-themed activation. As part of their experience vision, they provide creative solutions for their accounting clients, perfectly embodying the innovative spirit we celebrate at this expo.

Don’t miss out on this opportunity to be at the forefront of cannabis tourism in Minnesota. Whether you’re a local business owner, a budding entrepreneur, or a curious traveler, these sessions will equip you with the knowledge and tools to tap into this lucrative market. Join us, engage with industry leaders, and discover how cannabis can enhance travel experiences and drive economic growth in Minnesota.

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View the Lucky Leaf Minneapolis Schedule Here

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