Cannabis Marketing – Celebrating Creative Constraints

Presented for the American Advertising Federation of Akron Ohio - Bad*ss Women in Advertising Series

The main items I covered in this presentation:

• My cannabis story and the importance for brands to tell their story. 
• A little history of how cannabis has been an every day part of life, transition to prohibition and where we are today 
• The 14 Cannabis brand archetypes from Branding Bud
• Examples of the wellness cannabis consumer persona
• The difference between buyer journey brand touchpoints in traditional marketing vs cannabis marketing 
• Delightful ways that cannabis brands are using these creative constraints to provide amazing customer experiences 

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